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Discount Brokers vs. Full Service Brokers
Let's look at some differences between the Discount Broker and the Full-Service Broker.
THE "DISCOUNT" BROKER

• MLS or an Exclusive Listing
• possible internet exposure
• no office agent network
• no buyer search
•"discounted home" sales strategy approach
• reduced commision can equate to:
less motivation
fewer showings
less representation
less support
Most are part-time broker

THE "FULL-SERVICE" BROKER

MLS Listing
internet exposure
office agent networking (over 450 agents !!)
relocation assistance
full commission = more motivation
full-service = good reputation
pre-qualifies buyers
total team support
representation throughout the entire process
Full time broker

Breaking Down the Commission a Realtor Charges

The first thing any home owner needs to know before speaking with any realtor whether it's a full service realtor or especially a "discount broker" is exactly how the commission rate is going to break down before you ever sign a listing agreement. This is absolutely critical to understand, because it is our opinion and we would like to think any reputable realtor will agree with us that the most critical component to the commission is what the realtor you are listing your home with is going to pay the other realtor to sell it for you.

In over 95% of the homes that are listed and sold, the listing agent is not the selling agent. So out of the 3% that the "discount broker" is going to list your property for, what percent is he/she going to pay the other agent to sell it for them? That's a tough question for them that you need to make sure you get their answer in writing. Why? Because what usually entices other agents to show your property is not just your "smashing home" it's the commission they are going to be paid when they sell it!

So, if your market pays 0.5% or 1% to the selling agent, what's in it for the listing agent? Not much! The problem is, that type of agent will list your home and put it in the MLS, but you will find that they pay the selling agent in most cases either  0.5% or 0%. Now, what incentive do you think that gives an agent with a buyer they are working with to show your property? The answer is NONE!

That is why it is critical to work with top agents that know how to market your property and one of those marketing strategies is to pay at the very minimum 2% or 3% to the selling agent.

As a matter of fact, we like to say an "aggressive" agent is one that will pay more than the going rate. Now that's how to drive other agents to your home!

If you work with the best, you will more than likely get the best price! Our focus is to get you as close to "discount" commission levels without jeopardizing the sale of your home. In the end you always get what you pay for!

 

How does Aggressive Real Estate Agents save you money?

Aggressive Real Estate Agents has direct access to over 100,000 of the top realtors in the industry. We act on your behalf as your professional consultant in order to negotiate and provide you with direct contact to realtors who are willing to provide the lowest possible commission while still giving you the advantage of full service and marketing when selling your home.

You are able to use Aggressive Real Estate Agents access, as well as our expertise, to negotiate the lowest commission, while saving you valuable time. Time is money, and expertise is priceless. Aggressive Real Estate Agents can quickly put you in contact with professional realtors that will help you sell your home faster and provide you with the menu of services you deserve.

And remember, Aggressive Real Estate Agents is a free service for the seller, and an inexpensive resource to the agents!

 

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